Social media strategy
Content strategy, positioning, platforms and concrete content plans.
Social Media Coaching & Content Consulting
Good content
starts in
your head.
Let's tell your story and reach people directly.
Tillmann Zock — content creator, coach & consultant
Experience over theory
13 years of content creation. Tried, discarded, rebuilt and refined.
Plus years of working with brands on product placements and influencer marketing.
~200,000
YouTube
GitarrenTunes
~16,000
Community
~10,000
TikTok
Short-form video
since 2013
Content creation
continuously
Coaching & consulting
The whole journey – from idea to finished video.
We combine the topics the way you need them. Some people come with a clear vision and need help with the execution. Others don't yet know what they want to stand for – then we figure that out together.
Content & storytelling
Format development, scripts, hooks and storytelling.
Tech & production
Equipment, camera, audio, lighting, workflow and production system.
On-camera coaching
Becoming more confident, natural and authentic on camera.
UGC & brand content
Building creator/UGC formats and authentic brand content.
Individual consulting
If your challenge doesn't fit into a box, we'll develop the right solution together.
No rigid program.
The coaching adapts to you – online via Zoom or, depending on the situation, in person.
from approx. €120 net / hourIndividual packages for longer sessions, workshops and companies.
- One-hour consultation
- Several individual sessions
- 1–8 hours of coaching
- Multi-day intensive workshops
How we work together
From the first thought to a finished content strategy.
- 01
Find your starting point
Where are you right now and what do you actually want to achieve?
- 02
Develop a strategy
Who do you want to reach and which content carries your story?
- 03
Formats & storytelling
We develop concrete ideas, formats and structures.
- 04
Simplify production
We build your technical setup and workflow so you can actually get started.
- 05
Continue on your own
The goal isn't for you to need coaching forever. Afterwards, you should be able to keep going on your own.
About me
I don't just know content from theory.
I'm Tillmann Zock and I've been making online videos since 2013. I started with my YouTube channel GitarrenTunes, which today reaches around 200,000 people.
Over that time I've experienced several generations of platforms – from long YouTube videos to vertical short-form video on TikTok and Instagram. I know what has changed, what has stayed the same and what really matters for you.
That's exactly why my coaching isn't about abstract, theoretical marketing models, but about concrete plans and strategies. Whether it's storytelling, developing format ideas or questions about tech and workflow – it's always about telling your story and getting your vision across to people. Together we'll find a way to make that happen.
- Long-form & short-form video
- Strategy & formats
- Camera, sound & light
- On-camera coaching
Who is this for?
Different starting points, the same goal.
I work with individuals, creators, musicians, artists, freelancers, self-employed people, startups and established companies. You don't have to be an influencer.
„You have an idea but don't know how to turn it into content.“
„You're already posting, but without a clear strategy.“
„You want to get better on camera.“
„You have no idea what equipment you really need.“
„You want to build content for your company without it looking like an ad.“
„You finally want a system that lets you produce regularly.“
Voices
What people take away from the coaching.
[Insert testimonial here]
Experience & work
Selected own content.
FAQ
Frequently asked questions.
You have an idea? Let's find out what it can become!
Free intro callNo obligation. Together we'll look at where you are right now and whether I can help you.
Contact
Book a free intro call
Send me a short message about what you're working on. I usually get back to you within two business days and we'll find a time.